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Bespoke telemarketing service
We provide an expert telemarketing service which is tailor-made to your organisation.
The brief
We'll work closely with your sales and marketing team to determine a clear and coherent brief before we start. There's a lot of ground to cover so we'll have plenty of questions for you:
- What are you trying to sell? To which industry, and where?
- Why do they need your product or service?
- Who in the organisation would be buying it?
- What challenge does your product or service address, and how does it overcome this challenge?
- Who are your competitors - and what makes you better?
- What messages work well with your target audience? And what would capture their attention most quickly in a conversation?
- What objections are we likely to receive?
- What are we trying to achieve on each call â an increase in sales revenues? To drive numbers to a conference or briefing? Or to qualify contact information?
- How will you be measuring the effectiveness of telemarketing?
The data
The key to monitoring the effectiveness of telemarketing will be to have the data in a system where you can easily measure results, capture information relating to our discussion and assess the progress of the campaign.
Perhaps you already have a list of prospects or you're thinking of buying one. Perhaps you want us to complete the research and build a bespoke list. We can be flexible depending on your requirements. It'll be useful for us to know things like:
- Where is the prospect data coming from?
- Where will it be kept - on your infrastructure of ours?
- Do you buy into commercial prospect lists or do you want us to build one especially for you?
We'll put together a fertile matrix of key decision-makers and influencers for each organisation. We spend time, often over the course of several calls, in building the best relationships for our client. | 
