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News & Articles

Wanted – pipeline for RegTech company

It’s safe to say that RegTech has grown up in the last 12 months. Mature RegTech vendors have cemented their position with market share & technology to navigate the complexities of risk and ever-tightening global regulations. According to Read more…

Posted on: November 7th, 2017 by Web Admin

Day in the life of a Gungho Data Researcher

The success of the Gungho calling campaigns depends on highly accurate, reliable data.  That’s where Data Research comes in!  As a Data Researcher, my job is to maintain & add to the ever growing Gungho data set.  I collect and Read more…

Posted on: October 5th, 2017 by Web Admin

Maintaining 60,000+ Global FinCrime & AML Contacts

Gungho has been cold calling and appointment setting for RegTech, FinCrime Technology and Watch List Content Vendors since 2007.  Over this time, their team have built and maintained a unique and ever-evolving data set of those involved in Read more…

Posted on: September 12th, 2017 by Web Admin

Gungho celebrates its 10 year anniversary

The Gungho team celebrated 10 years of business today.  Founded in Dorset, England by Lucy Erskine in 2007, the initial goal of Gungho was to support the business owners of World-Check (now Thomson Reuters Accellus) with appointment setting Read more…

Posted on: August 31st, 2017 by Web Admin

How do you score your cold callers?

There are a myriad of ways in which Gungho measures the success of its cold calling activity.  Scoring callers (Discovery Agents) is critical to delivering great results.  Gungho collaborate on a range of global calling campaigns.  Targets underpin how Read more…

Posted on: February 21st, 2017 by Web Admin

Day in the life of an Inside Sales Agent

My work is 100% focused on having conversations with prospects across the global banking community.  I enjoy capturing their attention on a cold call, and getting them to a point where we can have a good conversation.  I Read more…

Posted on: February 1st, 2017 by Web Admin

Festive Sweater Day

On 1st December 2016 over half of the Gungho team decided to dive into the seasonal festivities by donning a Christmas sweater.  See below our cheesy outfits, from left to right; Neil Gilbraith, Ezequiel Costa, Sandy Hamza, Ruth Delmaine, Sarah Cowling, Read more…

Posted on: December 5th, 2016 by Web Admin

Cold calling in the holidays – should you, shouldn’t you?

Cold calling in the holidays, you might be asking….what would be the point & why bother?  Many of Gungho’s customers ask this same question.  Our answer is always a resounding yes! The Gungho team are big fans of Read more…

Posted on: November 22nd, 2016 by Web Admin

65% of Gungho team are ACAMS accredited

The leading appointment setting agency for GRC & RegTech vendors – Gungho, announced today that 65% of their team are accredited with ACAMS AML Foundation certification. By the end of 2017, they plan to have 85% accredited with this Read more…

Posted on: October 1st, 2016 by Web Admin

Day In The Life Of A Cold Caller

Find out what it’s really like to be a cold caller.  Read this insightful interview with cold calling Business Discovery Agent, Mel Grant.   So Mel, what do you do for Gungho? My job is to make calls to financial institutions in Read more…

Posted on: September 19th, 2016 by Web Admin

Killer Voicemail Tips

One of the many things we ask our Business Discovery Agents at Gungho to create, is their very own secret weapon – a ‘little killer voicemail’. Killer voicemails are really important to our success.  They help us underwrite Read more…

Posted on: July 20th, 2016 by Web Admin

Podcast Interview with Lucy Erskine, MD

Gill Donnell MBE, Host at the Successful Women Podcast Show interviews Lucy Erskine, MD of Gungho Marketing (left insert). Gill Donnell, author, speaker & personal development expert, interviews successful women who reveal the secrets of their success; how Read more…

Posted on: June 9th, 2016 by Web Admin

What Happened To Sales People?

The team at Gungho love this recent article by Ari Kaufman, CEO at Placeable, where he asks what’s happened to sales people? “What happened to sales people? When did email become perceived as the only highly effective form Read more…

Posted on: May 16th, 2016 by Web Admin

Common Oversights When Cold Calling

1. Calling unprepared Long before you even pick up the phone (and I’m talking a least a couple of days…..ideally more) think hard about whom the target market is and who are the target job titles. Your time Read more…

Posted on: May 3rd, 2016 by Web Admin

Great Voice = Great Results at Cold Calling

You have less than 7 seconds on a cold call to make a positive impression. Before you pick up the phone – contemplate your breathing technique.  Pace your breathing to a steady & slow rate ahead of making Read more…

Posted on: March 1st, 2016 by Lucy Erskine

Outsourced Tele-marketing V In-House?

For many businesses, establishing an in-house lead generation & appointment setting programme is often viewed as a ‘lower’ cost option. If it’s done well, your business can make some considerable savings; read on if you are considering this Read more…

Posted on: February 10th, 2016 by Web Admin

Chinese Proverb ‘’Gungho’’

Gungho is an adaptation of the Chinese verb kung – work, and ho – together. It became widely known in the English language in World War II; first as a slogan, adopted by the US Marines under General Evans Carlson. Carlson inspired Read more…

Posted on: November 24th, 2015 by Lucy Erskine

40 hours in 4 days

We’re programmed to believe that working longer and harder is the route to advancement & success.  Compacting your working week into less days could be equally effective. Gungho are convinced that working fewer days creates a winning work model. The entire Gungho Read more…

Posted on: October 13th, 2015 by David Lakins

Gungho launch ACAMS AML Certification

In September 2015, Gungho launched its ACAMS Anti-Money Laundering Certification. The Gungho team will join the ranks of thousands of financial crime detection & prevention professionals to earn their AML Foundations credentials. Established as the domain experts for Read more…

Posted on: September 29th, 2015 by Lucy Erskine

Gungho team outing to Furleigh Estate

July 2015 Furleigh Estate is set in the stunning Dorset countryside, just a stones throw from the Gungho offices, along the Jurassic Coast.  So close in fact, that we couldn’t refuse an offer for the Gungho team to Read more…

Posted on: September 22nd, 2015 by Lucy Erskine

5 Common Mistakes to Avoid When Cold Calling

1. Don’t: call unprepared Long before you even pick up the phone (and I’m talking a least a couple of days, or ideally more), think hard about who the target market is and what the target job titles Read more…

Posted on: October 9th, 2014 by Lucy Erskine

Be Mindful of Voice, Tone and Accent

93% of our communication is body language and only 7% is verbal. So for those involved in the cold calling process, you need to be thinking carefully about how you sound over the phone when you are making Read more…

Posted on: June 10th, 2014 by Lucy Erskine

Our Customers

We have been lucky enough to work with many super clients over the years, including some of the biggest names in the governance, risk & compliance business. We love the challenge of taking on new clients, large or Read more…

Posted on: January 29th, 2014 by Lucy Erskine

The experts in calling MLRO’s & Compliance Officers

Since 2007, the Gungho team have been hard at work building up a reputation as the leading cold calling agency for GRC software vendors. In the last few years we have supported a variety of different vendors who Read more…

Posted on: December 16th, 2013 by Lucy Erskine

Ten Interesting Stats about Cold Calling

When it comes to cold calling, we are the experts. But we didn’t get to where we are today by magic – we did a lot of hard work and learning on the way up, gaining experience and Read more…

Posted on: October 15th, 2013 by Lucy Erskine

The Enormous Potential of Cold Calling

There comes a time when every company needs a hero. Looking for significant pipeline growth in a limited space of time, they turn to cold callers to provide the game-changer they desperately need. At this point, a phone Read more…

Posted on: September 25th, 2013 by Lucy Erskine

Warning: Don’t Cold Call on your Own!

It never ceases to amaze me that there are companies out there that employ just one cold caller! I pity the lonely cold-caller in the corner of the office.  I did that job once and it’s tough. Staying Read more…

Posted on: September 11th, 2013 by Lucy Erskine

Warm up for Cold Calls

There’s cold calling, and then there’s cold calling. The difference is all in the approach… In just about any company, there are two people who get the most cold calls, and you really have to feel sorry for Read more…

Posted on: August 30th, 2013 by Lucy Erskine

Love Your Employees

Have you been enjoying BBC3’s The Call Centre?  Don’t you just love Nev and his unique style of management?   Having to manage a team of 700 youngsters, whose job is to make 1000s of cold calls each week, Read more…

Posted on: July 31st, 2013 by Lucy Erskine

Cold-Calling vs Social Media

Now that Twitter, Facebook and LinkedIn have conquered the internet, cold calling can seem a pretty primitive option. When a completely new, exciting way of marketing comes along, the temptation can be to just dismiss everything that came Read more…

Posted on: July 17th, 2013 by Lucy Erskine

The Effectiveness of Cold Calling

Just how effective is cold calling? It’s the issue sales & marketing professionals have been grappling with for years – does cold calling really work to drive new opportunities into the pipeline? The answer may surprise you. According Read more…

Posted on: June 26th, 2013 by Lucy Erskine

The Technology Behind Gungho

There is no doubt about it; we are good at what we do.  But we wouldn’t be anywhere near as good at what we do without Salesforce.  Our success at cold calling relies heavily on three key ingredients, Read more…

Posted on: June 4th, 2013 by Lucy Erskine

Top Ten Tips for Cold Calling Campaigns – Part Two

The telephone – with all due respect to the inventors of the steam engine, the internet and the George Foreman grill – is probably the most important invention of all time in terms of its impact on the Read more…

Posted on: April 10th, 2013 by Lucy Erskine

Top Ten Tips for Cold Calling Campaigns – Part One

Cold calling is a big part of what we do here at Gungho Towers, and over the years we’ve picked up more than a few little tricks and tips for how to do it effectively and achieve the Read more…

Posted on: March 1st, 2013 by Lucy Erskine