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Providing a steady stream of new business
opportunities for a software start-up,
spurring them on to incredible growth
over a four-year period.
About Datanomic
Founded in 2001, Datanomic specialises
in developing powerful data profiling
and enhancement solutions to the enterprise
market. In 2007 the company launched
the first version of its dn:Director
application, an end-to-end data screening,
auditing, and transformation solution
entirely rewritten in Java. The success
of dn:Director has led to impressive
growth, allowing Datanomic to penetrate
an even broader range of market sectors
and extend its geographical reach.
The challenge for Gungho
The Gungho marketing team got involved
in 2007, when Datanomic was a small,
VC-backed start-up software company
about to launch its dn:Director application.
Gungho worked closely with the senior
management team to ensure a steady flow
of well qualified appointments for a
period of nearly four years.
The outcome
During this time Datanomic experienced
rapid growth, fuelled by the creativity
of the Gungho team who identified new
business development opportunities across
a number of vertical markets and geographies.
Datanomic's growth doubled year on year
and was acquired by Oracle in May 2010.
Testimonials
"Gungho Marketing Ltd has
achieved something quite remarkable;
namely to continually exceed my already
challenging expectations of the performance
that our external lead generation agencies
should be able to achieve.
The Gungho team is professional,
has great domain knowledge, and deploys
the kind of persistency that ensures
success on behalf of their clients.
I would have absolutely no hesitation
in recommending Gungho Marketing for
lead generation services."
Jeremy Jones - VP Marketing,
Datanomic Ltd (acquired by Oracle in
May 2010)
"Gungho Marketing was instrumental
in assisting Datanomic's success and
global growth in the AML/sanctions compliance
market.
"Having previously had several
telemarketing agencies work on our behalf
with lacklustre results, we engaged
Gungho and the results speak for themselves:
a healthy and increasing pipeline of
appointments, well qualified leads,
and excellent support for all of our
industry events, campaigning and marketing
activities.
"Gungho has deep expertise
in risk and compliance, successfully
blending this with tight campaign execution,
high integrity and professionalism at
all levels."
Simon Pearson - VP Risk &
Compliance Screening, Datanomic Ltd
"I have had the pleasure of
working with Gungho throughout my time
at Datanomic. I am in the process of
closing out my sales year as the top
performing sales rep, delivering over
150% of my target. I attribute no small
part of my success to the work that
the Gungho team has carried out for
me in building an extremely productive
pipeline.
"Unlike a number of lead generation
organisation I have worked with, Gungho
cares deeply about producing well qualified,
productive leads as opposed to filling
calendars with meetings that will never
produce business.
"I would not hesitate to recommend
Gungho to any prospective sales organisation."
Don Marsh - Business Development,
Datanomic Ltd
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