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studies > Flexiant
Using a creative, effective approach
to identifying vital new business opportunities
for a software start-up, offering essential
support during their early period of
growth.
About Flexiant
Flexiant is a leading edge software
company, one of only three independent
public cloud providers in Europe and
five worldwide. It is a pioneer in providing
cloud infrastructure software for hosting
providers, data centre owners and telecommunications
operators.
The challenge for Gungho
After using several other telemarketing
agencies - with disappointing results
- Flexiant was looking for a telemarketing
agency who really understood its complex
proposition. Getting to grips with the
technology and creating the right pitch
was a considerably difficult task to
accomplish.
Gungho was engaged in February 2011
to assist the European sales team in
building its opportunity pipeline and
making qualified appointments across
the Cloud market. Within a short timeframe,
Gungho were able to identify new business
opportunities in the UK and Europe -
igniting the sales process and filling
the sales people's diaries.
The outcome
Gungho quickly got to grips with Flexiant's
market audience and its challenges,
and using expert business analysis skills
was able to build a highly focused list
of contacts and companies. Flexiant’s
market audience is both a technical
and commercial one, and Gungho was able
to bridge both these audiences and pitch
a complex proposition to both commercial
and technical job titles. They have
been able to engage in intelligent dialogue
and identify exciting opportunities.
Consistently they hit their weekly meetings
target, with the right people, the right
job titles at the right companies.
Testimonials
"Gungho has proven to be an
invaluable extension of our team.
"They rapidly grasped the
essence of our proposition, developed
a creative, effective approach and have
put us in front of key players in our
market place, meeting or beating agreed
targets.
"In my view, they have set
the bar for their industry through their
professionalism, focus on purpose, company
culture and clear competence."
Robert Karssiens, VP Global
Sales and Marketing
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