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Working with the leading risk intelligence
organisation to find quality prospects
and develop new business opportunities,
leading to impressive growth in new
markets.
About World-Check
World-Check risk intelligence reduces
customer exposure to potential threats
posed by the organisations and the people
they do business with. More than 5,400
institutions, including over 49 of the
world's top 50 banks and 200 enforcement
and regulatory agencies, rely on the
World-Check database of known heightened-risk
individuals and businesses to efficiently
screen their customers, associates,
transactions and employees for potential
risk.
World-Check's research department methodically
profiles individuals and entities deemed
worthy of enhanced scrutiny, as well
as occurrences of fraud, corruption,
terrorism, money laundering, narcotics
trafficking and many other types of
financial crime. Their highly structured
database is regularly updated and derived
from thousands of reliable public sources.
The challenge for Gungho
Gungho Marketing was asked to provide
lead generation services to the UK sales
team for World-Check in 2007. Working
closely with senior management, Gungho
became integrated with the sales team
and set about identifying new business
opportunities across a range of different
vertical and geographic markets.
Gungho's success is built upon its
ability to create a bespoke list of
prospects across a range of different
market segments, working like business
analysts to profile prospective target
audiences, create a database, identify
job titles and find contact details.
Prospects are contacted and carefully
nurtured to analyse the opportunity
for World-Check. Only when there is
a real sense of need for World-Check
would the Gungho team schedule an appointment.
Gungho nurture the lead generation cycle
until the contact is qualified.
The outcome
Working closely with the sales team
Gungho is regularly relied upon to:
- Build a pipeline of prospects in
a new geographic market
- Book appointments in the diary
for a foreign trip to a new or emerging
market
- Follow up delegates at national
and international events, determining
their interest and progressing the
discussion to a Webex or face-to-face
meeting
- Invite people to events, webinars,
briefings and seminars, making sure
the room is full of relevant, interested
parties!
Testimonials
"Gungho is one of the most professional
and efficient consultancies I have worked
with. Great results, on time and on
budget. I highly recommend them."
Patric Marshall, VP EMEA - World
Check (Global Objectives Ltd)
"Gungho has become an extension
to our UK sales team. A deep commitment
to delivering an exceptional result
ensures that Gungho are always the first
people we approach. Unique, they stand
out in a market plagued with mediocrity."
Andrew Yuille, VP of Global
Marketing - World Check (Global Objectives
Ltd)
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