Gungho Marketing
discovering new business

+44 (0) 203 326 8150


The Client

Founded in 2001, Datanomic is a UK software company specialising in data profiling and enhancement solutions.

In 2007 they launched the first version of their dn:Director application, and called upon Gungho to go out and spread the word of this new and exciting technology.

The Challenge

When the Gungho team were asked to come onboard, Datanomic was a small, VC-backed start up software company getting ready to launch dn:Director.

Gungho worked closely with the senior management team to ensure a steady flow of well qualified appointments for a period of nearly four years.

The Outcome

Fuelled by the creativity of the Gungho team, who identified new business development opportunities across a number of vertical markets and geographies, Datanomic were able to hit the ground running and the success of the dn:director application catapulted them to new heights.

Datanomic’s growth doubled year on year, and the company was acquired by software giant Oracle in May 2010.

Gungho Marketing Ltd has achieved something quite remarkable; namely to continually exceed my already challenging expectations of the performance that our external lead generation agencies should be able to achieve.

The Gungho team is professional, has great domain knowledge, and deploys the kind of persistency that ensures success on behalf of their clients. I would have absolutely no hesitation in recommending Gungho Marketing for lead generation services.

Jeremy Jones – VP Marketing, Datanomic Ltd (acquired by Oracle in May 2010)

Gungho Marketing was instrumental in assisting Datanomic’s success and global growth in the AML/sanctions compliance market.

Having previously had several telemarketing agencies work on our behalf with lacklustre results, we engaged Gungho and the results speak for themselves: a healthy and increasing pipeline of appointments, well qualified leads, and excellent support for all of our industry events, campaigning and marketing activities.

Gungho has deep expertise in risk and compliance, successfully blending this with tight campaign execution, high integrity and professionalism at all levels.

Simon Pearson – VP Risk & Compliance Screening, Datanomic Ltd

I have had the pleasure of working with Gungho throughout my time at Datanomic. I am in the process of closing out my sales year as the top performing sales rep, delivering over 150% of my target. I attribute no small part of my success to the work that the Gungho team has carried out for me in building an extremely productive pipeline.

Unlike a number of lead generation organisation I have worked with, Gungho cares deeply about producing well qualified, productive leads as opposed to filling calendars with meetings that will never produce business.

I would not hesitate to recommend Gungho to any prospective sales organisation

Don Marsh – Business Development, Datanomic Ltd