Gungho Marketing
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Dow Jones

The Client

Dow Jones (Risk & Compliance) provides a range of high-quality, accurate and comprehensive risk data and solutions for identifying, evaluating and monitoring third-party corruption risk.  Dow Jones’ global dataset includes lists of foreign public officials, state-owned companies, government sanction lists and high-profile criminals.

Supplementing this, Dow Jones provides cost-effective Due Diligence reports of meticulous quality compiled by a global team of multilingual research experts. Go to for more details around the product offering.

The Challenge

Dow Jones were keen to leverage the skills and expertise of Gungho to support aggressively growing the pipeline for the Risk & Compliance business.

In under 10 months, the Gungho team created just under 1000 appointments for the Risk and Compliance Product Specialists across EMEA, APAC and North America.  The appointments were made into global corporate and financial enterprises with Heads of Compliance, MLROs, General Counsel, and Heads of Anti-Bribery and Anti-Corruption.

The Outcome

A significant percentage of these appointments entered the team’s opportunity pipeline, and a good number of these closed out in under three months of the date of the appointment.  Testament to the Gungho team creating the initial appointment, and the good execution of the Dow Jones product specialists to close the deal.

What was said?

‘The Gungho team helped with lead generation into the GRC space. The team was very professional and easy to work with. They worked with great integrity and demonstrated good expert skills and processes’

Russel Levi, Office of the CEO, Dow Jones

‘The entire EMEA R&C team wishes to sincerely thank you for your hard work, professionalism and commitment to promoting our work. You have had a very real and significant impact to our business’

Christophe Amez, VP Sales EMEA (Risk & Compliance), Dow Jones