Gungho Marketing
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Thomson Reuters

The Client

When long-term Gungho client World Check was acquired by Thomson Reuters in the summer of 2011, Gungho immediately transferred to start supporting the Global Risk & Compliance business inside Thomson Reuters.

Thomson Reuters’ Governance, Risk & Compliance business delivers a comprehensive suite of solutions designed to inform and empower audit, risk and compliance professionals, as well as business leaders and the boards they serve.

Through the Thomson Reuters Accelus suite, the GRC business provides intelligent information, highly configurable software and world-class professional services by bringing together market-leading solutions for global regulatory intelligence, financial crime, anti-bribery and corruption, enhanced due diligence, compliance management, internal audit, e-learning, risk management, and board of director or disclosure services.

The Challenge

Having been on an acquisition trail to firmly secure their position as market leader of GRC solutions, Thomson Reuters required an explosive growth of opportunities for their sales team selling new and emerging product sets.

They also needed to use an agency that knew the Compliance audience and who could use their market knowledge to present the GRC proposition to the right audience with the right message.

Gungho were able to provide a bespoke cold calling campaign to accurately target VP Compliance, General Counsel, Heads of Corporate Security & Enterprise Risk, VP Internal Audit, VP ABAC and Company Secretaries. Combining our domain expertise and knowledge with the strategic vision of Thomson Reuter’s sales team, we embarked upon a 24 month global campaign into these senior positions securing interest in their GRC propositions.

The Outcome

By utilising Gungho as an outsourced team of expert Tele-marketers in the GRC space, Thomson Reuters were able to quickly leverage significant pipeline opportunity for their global sales teams.

Our team consistently secured appointments with high level decisions makers for a range of GRC products across a variety of different vertical markets in Asia-Pacific, EMEA & North America, delivering Sales Reps with face to face appointments and/or Webex’s with their target audience.

What was said?

I’ve thoroughly enjoyed working with the team at Gungho, and have been very impressed with not only the number of leads they managed to generate, but also by the quality of people they arrange meetings with. I find them to be a very professional outfit and has been a joy working their entire team

Dean Ward, Head of EDD Sales, South East Asia at Thomson Reuters

I think your work and support has been invaluable.  I have thoroughly enjoyed and appreciated working with the Gungho team who have always been professional and in the past managed to get me some excellent meetings in sectors that do not typically use our services which is by no means an easy feat so thank you very much!

Donna Bucci, Account Director, EMEA at Thomson Reuters

It has been a great pleasure working with you personally and your team – you have shown exceptional professionalism and constant hard work against constant pressure with great success

Neil Marshall, Senior Account Director, EMEA at Thomson Reuters

Having worked closely with your team over the past 7 or 8 months I can only say that you have achieved marvelous results.  Thank you for your professionalism, hard work and enthusiasm. I will be very happy to recommend your services to any of my contacts / customers who are looking for top performance in your field

Peter Marden, Product Specialist, EMEA at Thomson Reuters